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In 2004, Kelkoo was around 500 million worth. Today, Yahoo announced it sold the price comparison company with under 100 million euro. TechCrunch doesn’t know who is this UK-based company that bought the service. It doesn’t matter, I’m still puzzled by the transaction – under 100 million euro!
Kelkoo has been losing profit margin due to declining SEO and inhibited by Yahoo – it’s best for both parties to separate.
So, is this a sort of a marketing cannibalization?
Sorry but where did you actually get this information from. I know people who work for Kelkoo and the price even wasn´t internally communicated.
Yahoo even hasn´t officially made a press release…?
Max, it’s from Techcrunch and from tens of websites updated today.